3 Ways to Add Personalized Pop-Ups to WordPress and Boost Stickiness

There are many useful types of pop-ups that you can add to your website. However, there is one variety that stands out above the rest. If you really want to optimize your sites effectiveness, youll want to consider using personalized pop-ups.While most pop-ups treat every visitor to your site the same way, personalized pop-ups only appear to the groups of people you designate. This means you can target particular types of visitors with special messages, offers, and a specific Call To Action (CTA). After all, treating your audience members like individuals is a smart way to keep them coming back.In this post, well talk a little more about what personalized pop-ups are and why theyre useful. Then well show you a few ways you can use them to improve your sites stickiness (in other words, how well it retains visitors). Lets get started! You can use personalized pop-ups to show certain messages only to first-time visitors.Most website pop-ups display the same message to every visitor. In some cases, this might be all you need. However, using personalized pop-ups (often called targeted pop-ups) can have a much stronger and more memorable impact.Of course, we dont mean that each individual visitor will see a pop-up tailored specifically to them. While an excellent idea in theory, thats clearly impractical. Instead, were talking about pop-ups that are targeted at specific types of users, and only appear when certain criteria have been met.For example, you might have a pop-up display only to visitors who are not logged into an account on your site, encouraging them to sign up for a membership:Alternately, you could use a personalized pop-up to show a special offer to referral traffic that originates from a specific blog. In these kinds of scenarios, youre able to target the user with the exact information you want them to have. For this reason, using personalized pop-ups is a smart technique for increasing your websites stickiness. In other words, it can encourage peopl e to stay on your site longer and improve the chance that they will return.How personalized pop-ups help your sites Stickiness (3 examples)Now that you understand how personalized pop-ups work, lets look at how to put this strategy into action. Here are just three examples of what you can accomplish using this technique.1. You can target visitors based on whether theyre logged inIf your website lets users register, youll have two main types of visitors – those who are logged in and those who arent. These groups will often benefit from different types of messaging.Logged-out users are good targets for more traditional marketing that gets them interested in what youre offering. You may also want to encourage them to create an account or sign up for a membership. Logged-in users, on the other hand, have already demonstrated their interest in your site. Theyll want to know about the newest content, offers, and/or products.To create personalized pop-ups for these categories of use rs, you can use the premium version of the Popup Builder plugin. Once youve installed it, youll need to navigate to Popup Builder → Add New in your WordPress dashboard:Choose what type of pop-up youd like to create, and look for the option Show popup by user status. There, you can decide what types of users will be able to see the message. After that, you can finish customizing your pop-up and save it.2. Youll be able to display different messages depending on the users deviceMobile usage is rising, but there are still plenty of people who will visit your site using traditional desktops. With all aspects of your sites design, youll want to account for the various types of devices that visitors will use to access it.When it comes to pop-ups, this can mean designing alternate messages for mobile and desktop browsers. For example, you may want to design mobile pop-ups differently, with larger text and fewer distracting elements. You can also prompt mobile users to download a par ticular app or point them towards a sign-up form or contact page. Given Googles recent introduction of penalties relating to mobile pop-ups, you may also want to make sure the guidelines are adhered to regardless of the device.The Popups plugin provides a handy feature to help you personalize pop-ups based on device. After installing it, go to the Popups tab and click on Add New. Scroll down the page until you find the PopUp Display Rules section:In the drop-down menu labeled Show this popup if, youll find the options Mobile Phone, Tablet, and Desktop. Choosing one of these will ensure that the pop-up only appears for users on that type of device. You can even use the +AND button to add additional rules, so your pop-up could display on two kinds of devices but not the third.3. You can present special offers to traffic from specific sourcesFinally, many sites track where their traffic is coming from, in order to understand what referrals or marketing efforts bring in the most visitor s. This information can also help you target your pop-ups more effectively since you can present messages to users based on which sites theyre coming from.Lets say you own an online store, and youre getting a lot of visitors from a link on a popular weight-loss blog. You could create a pop-up that would show those people a special offer on nutritional supplements, or something else related to their specific interests. This small effort can do wonders for encouraging new visitors to stick around.The Popup Maker Advanced Targeting Conditions extension provides a customizable way to do this. Youll just need to install the plugin and go to Popup Maker → Add Popup. In the Conditions sections drop-down menu, youll find several options related to where traffic is coming from:For example, you can select Referral URL Is, and enter a specific link. You can also enter only part of the URL (so you can target an entire site instead of just a particular page), or even choose a specific sea rch engine. These options enable you to decide exactly what kinds of people will see this pop-up – which means youll already know why theyre visiting and how to help them.ConclusionPeople enjoy being treated like individuals – and this extends to your websites visitors. If you use your pop-ups to offer messages based on who the visitors are and where theyve arrived from, youre likely to get a better response than if you simply show the same stock offer to everyone.There are a lot of ways to use personalized pop-ups to improve your websites stickiness. Wed suggest getting started with these three techniques:Target users based on whether theyre logged in.Display different messages depending on the users device.Present special offers to traffic from specific sources.Do you have any questions about how to use personalized pop-ups effectively? Leave us a message in the comments section below! 3 different ways to use personalized #popups on your #WordPress site